Who Icons

Who Icons is a luxury tableware brand translating iconic fashion figures into collectible design objects through bespoke illustration.

The challenge was to build a brand presence from zero, establishing cultural relevance and attracting a niche audience of fashion and design enthusiasts, with the goal of converting that attention into qualified website traffic.

I led the social strategy and creative direction, positioning the brand as a cultural artefact rather than a functional product. The content approach combined archival storytelling (such as curated rare footage of each icon), with editorial style product imagery, placing the pieces within aspirational, design-led environments.

This narrative built both emotional connection and visual desire, establishing a strong foundation for growth. Within the first few months, the brand achieved 1.1M+ organic impressions and 513K profile visits.