I'm Maria, an art director and creative consultant based between London and Paris, specialising in luxury fashion and lifestyle brands.

My path into this work started in e-commerce and web content, but it wasn't long before I found what actually loved: visual storytelling. Over the years, that's grown into a focus on art direction and creative strategy, shaping how a brand looks, feels and tells its story across campaigns, editorials, social media and every touchpoint in between.

I work closely with brands to develop the creative concept behind a shoot or campaign, direct the visual identity that carries it across platforms and make sure every detail — from mood board to final image — stays true to the story a brand is trying to tell.

I bring the same care to the strategy behind the visuals as I do to the visuals themselves, so the end result isn't just beautiful, but purposeful.

For brands who want that same creative direction to extend beyond a single shoot, I also work on content and social strategy — keeping everyday content as considered as the campaign it came from.