Rewind Vintage Affairs

Rewind Vintage is one of the first online destinations for premium vintage handbags and collectible pieces in the UK.

When I started working with the brand, their content had no real creative direction behind it, just product shots, with no story and predictably, barely any engagement or interest to show for it. I rebuilt the visual approach around storytelling: authentic, artistic imagery and video that gave each piece a sense of history rather than treating it like standard retail stock.

I deliberately kept things away from that polished, ad-like visuals, instead shaping a look that honoured the exclusivity and individuality of each item, paired with a tone of voice that felt warm, witty, and human.

The shift in creative direction translated directly into brand growth: 21% growth in followers, over 14 million profile visits, and a shift from zero enquiries to daily product queries and sales.