Rewind Vintage Affairs

Rewind Vintage is one of the first online destinations for premium vintage handbags and collectible pieces in the UK.

They had low engagement and no strategy or creative direction on social, resulting in low engagement and zero sales or queries from their social channels. I identified that their content leaned heavily on product visibility without narrative context. I shifted the strategy towards story-led content formats, introducing authentic, yet artistic imagery and videos that drove users' interest and attention. I avoided polished ad-like imagery and focused on content that honours the exclusivity of the product while maintaining a friendly tone of voice and a sense of humour. 

Since I took over the account, the brand has had a 21% growth in followers, reached over 14 million profile visits, and gone from zero enquiries to receiving daily product queries and sales.